Cross Regional Differences in HIV/AIDS Prevalence in Tanzania: How Socioeconomic and Cultural Contexts Affect Perceived Individual and Group Efficacy

James Kiwanuka-Tondo, Sarah Merritt and Maria De Moya


The purpose of this study was to conduct a cross-regional comparative analysis of the cultural, social, and economic differences that influence the HIV/AIDS prevalence as well as the differences in media channels and messages used in the prevention campaigns in two neighboring regions in Tanzania-Singida with one of the lowest (3.3%) and Iringa with one of the highest (9.1%) prevalence in the country.

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